The way to win at Pinterest traffic generation is to provide original valuable visually striking content that entices others to repin it. After all, 80% of the activity on Pinterest is people repinning somebody else’s content. One way to do that is to create your own infographic. This is easier than it sounds.
Thousands of enthusiastic people repinning your stuff is the essence of a viral campaign. The genius of Pinterest is all you have to do is come up with something cool, different and visual. Millions of pinners will do the rest. If you don’t have your own infographic, app, template, tool, video, audio or something else, you can write about how you personally benefit from somebody else’s stuff on your blog. Sharing about other people’s cool online content works just as good as posting original information.
Another thing is that Pinterest is not just about pretty and cute. It turns out that tutorials are a big attraction on Pinterest. Finally, be sure to put call to action text like “repin this” in your caption.
Now let’s look at five fantastic free online tools for creating your own eye-popping infographics. Keep in mind that you want your infographic to (a) be colorful, (b) use images in place of words whenever possible and (c) reserve standout 3D images for the big points you want to make.
Convenient ready-made templates do all the hard work. Use them to organize your ideas. It’s fun and it’s easy.
Very similar to visual.ly except that it is based on the WordPress platform. Just drag, drop and create.
Yet another amazing infographic service that provides excellent infographics for free. Take their professionally designed template and add charts, videos, maps and other visual content.
More free infographic magic can be found here. The template designs here have a different feel. That is probably what will decide where you go. Which site’s pre-designed templates do you like the most?
This is a fun tool for creating visually captivating “word clouds.” You can play with fonts, layout, colors and more. Though not really an infographic tool, it is a great way to call attention to a group of words that are lumped together by society for one reason or another. Often you will find a powerful psychological theme unites these words. Slang words for being overweight are the perfect example.
Canva Infographics – A free web-based info-graphic creator that has hundreds of free design elements to choose from. I played around with Canva recently and thought it was a pretty impressive tool for being free. If you need to create info-graphics or experiment with data visualization, check out Canva!
If your target market is women who want lose weight, you could use Wordle to manipulate a sentence with emotional push button words. For example, “I don’t want to be called fat, cow, BBW, obese, thunder thighs, fatso, heifer, sow anymore!” To emphasize the positive message, you would make the words “I don’t want to be called” bigger so that the pinner knows it is a proclamation against being fat.
The sky is the limit with these free infographic resources. Some sites do have paid versions, but at the time of this writing, the free starter options offer robust and versatile results that will look amazing. The output is sure to draw quick attention to your original pin and to your website. Happy infographing!